Business strategy is the cornerstone of the long-term success of your organization. A well-chosen and well-articulated strategy is an immensely powerful tool for an organization. It enables rapid decision-making, aligns collaborative and siloed organizational groups, and facilitates the development of sustainable and productive organizational culture.
Far too many current and aspiring leaders tell us the financial “stuff” makes them queasy, uncomfortable, or worse. To help them make sense of this “stuff” and feel more confident, we take a unique approach.
If you want to thrive you must make financial literacy a priority, and that starts with how you manage your money.
Linda Gorchels has served as a CPED instructor for the past 30 years teaching in the marketing and business acumen areas.
Cash may be more important than profit. The more we align our decisions to help employees drive cash availability, to use cash wisely, and to generate more cash for the company, the better.
Frequently, execution weaknesses trace to the supporting elements in the sales ecosystem, not to the talent base. h, strategic analysis of the elements in a typical sales ecosystem. A focused effort on continuous improvement – with honest inputs from the sales people – will yield the kind of productive supporting environment sales professionals require to succeed.
When faced with the decision of whether or not to invest in an innovative idea, managers often measure the cost of the incremental investment. However, the error in this analysis is that it doesn’t take into account the cost of doing nothing — the cost of standing still.
While you might not ever be fluent in finance-speak, you can develop the acumen to carry on the conversation in the language of business. Finance folks alone shouldn’t dominate the conversation – better decisions and greater alignment occurs when all departments are balanced throughout an organization.
Differentiation is what you provide your customers, either a product or a service, that they cannot get elsewhere or do for themselves.
Everyone in your company must align to the value the business provides, otherwise your products and services are “the same as” everyone else’s. A commodity, if you will.