The organizations that truly understand inclusion are the ones that are thriving and growing. Inclusive organizations can see business benefits that reach beyond the benefits of a diverse workforce.
Changes are creating greater variance in the roles that marketing executives play in an organization. But while the digital economy is changing how we learn about customers and market opportunities and presenting new business models, marketing is still about providing customers with a better value proposition than competitors.
While challenges of digital transformation are likely easy to list, the opportunities also abound. But how do you get to that “digital promised land?” It may seem counterintuitive, but the technology itself is not the answer. At least, it’s not the only answer.
Engaged, motivated workers are more likely to stay with an organization. That means less turnover. Engaged and motivated employees also are more productive. Unmotivated employees can drag down the whole team.
Kathleen “Kate” Cronin has joined the CPED team as an Executive in Residence focusing on the retail industry. Kate has a strong background in retail and has over 10 years of consulting experience.
Research has shown mentorship increases employee engagement and satisfaction. While mentorships often happen naturally, the reality is, these tend to be two parties of the same gender or race; and while they feel good, they lack some of the benefits of diversity that organizations need to flourish. The good news is organizations can formalize mentorships without losing the authenticity that natural mentorship brings. Here is how to do it.
Artificial intelligence sounds very futuristic. But the fact is that organizations, even those outside of the technology space, can benefit from the use of artificial intelligence (AI). Many organizations are already using AI to improve efficiency.
Being an agent of change for an organization’s culture requires solid strategic and communications skills. Those experienced in helping organizations to change their culture confirm that it can be a massive undertaking.
Chief Marketing Officer Digital Leadership Program launching in June 2023.
Individuals who receive formal training, such as CPED’s Manager Boot Camp, have a deeper understanding of the role, improved communication skills, more effective feedback methods, improved conflict resolution, and the skills to manage effectively during times of change.