75 Stories- Linda Gorchels, CPED Instructor
This year marks our 75th Anniversary. To celebrate, we’re publishing 75 stories about members of our community. Linda Gorchels has served as a CPED instructor for the past 30 years teaching in the marketing and …
August 27, 2019
What’s More Important than Profit?
Cash is the life blood of any business. Cash matters. Cash is King. Cash may be more important than profit. According to a New York Times article on the cause of business failures, four of the …
March 19, 2019
Take a Strategic Approach to Evaluating Your Sales Ecosystem
One lesson I’ve drawn from working with over 40 different sales organizations is the importance of sales execution in a well-developed business ecosystem. Picture a glass bubble with a fully enclosed habitat in which organisms …
February 19, 2019
Costs of Innovation Must be Weighed Against Standing Still
When faced with the decision of whether or not to invest in an innovative idea, managers often measure the cost of the incremental investment. That is, the cost of investing in the innovation which is …
February 12, 2019
Why It’s Critical to Have Sound Financial Acumen
Warren Buffet once said, “It’s only when the tide goes out that you learn who’s been swimming naked.“ This advice from an American business magnate and investor is a pretty valid reason why you should …
January 9, 2019- Read More
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