Customer Centricity Provides a Strategic Advantage  

In today’s business landscape, customer centricity has become the cornerstone of successful organizations. By prioritizing the needs, preferences, and experiences of customers, businesses can build stronger relationships, foster loyalty, and gain a competitive edge.

Digital Transformation Trends Are Changing Marketing 

Changes are creating greater variance in the roles that marketing executives play in an organization. But while the digital economy is changing how we learn about customers and market opportunities and presenting new business models, marketing is still about providing customers with a better value proposition than competitors.

Take a Strategic Approach to Evaluating Your Sales Ecosystem

Frequently, execution weaknesses trace to the supporting elements in the sales ecosystem, not to the talent base. h, strategic analysis of the elements in a typical sales ecosystem. A focused effort on continuous improvement – with honest inputs from the sales people – will yield the kind of productive supporting environment sales professionals require to succeed.