Changes are creating greater variance in the roles that marketing executives play in an organization. But while the digital economy is changing how we learn about customers and market opportunities and presenting new business models, marketing is still about providing customers with a better value proposition than competitors.
Marketing & Sales
New CPED Program Helps Chief Marketing Officers Navigate the Digital Economy
Chief Marketing Officer Digital Leadership Program launching in June 2023.
Professional Development Resources at Home: 5+ Books We’re Reading
We took a quick poll of our team to see what they are reading to further this year’s professional development goals. Whether you are a young professional or an executive, we know there is something on this list for you!
75 Stories- Linda Gorchels, CPED Instructor
Linda Gorchels has served as a CPED instructor for the past 30 years teaching in the marketing and business acumen areas.
Take a Strategic Approach to Evaluating Your Sales Ecosystem
Frequently, execution weaknesses trace to the supporting elements in the sales ecosystem, not to the talent base. h, strategic analysis of the elements in a typical sales ecosystem. A focused effort on continuous improvement – with honest inputs from the sales people – will yield the kind of productive supporting environment sales professionals require to succeed.