Customer Centricity Provides a Strategic Advantage
In today's business landscape, customer centricity has become the cornerstone of successful organizations. By prioritizing the needs, preferences, and experiences of customers, businesses can build stronger relationships, foster loyalty, and gain a competitive edge.
July 19, 2023
Digital Transformation Trends Are Changing Marketing
Changes are creating greater variance in the roles that marketing executives play in an organization. But while the digital economy is changing how we learn about customers and market opportunities and presenting new business models, marketing is still about providing customers with a better value proposition than competitors.
November 30, 2022
New CPED Program Helps Chief Marketing Officers Navigate the Digital Economy
Chief Marketing Officer Digital Leadership Program launching in June 2023.
October 5, 2022
Professional Development Resources at Home: 5+ Books We’re Reading
We took a quick poll of our team to see what they are reading to further this year’s professional development goals. Whether you are a young professional or an executive, we know there is something on this list for you!
September 22, 2021
75 Stories- Linda Gorchels, CPED Instructor
Linda Gorchels has served as a CPED instructor for the past 30 years teaching in the marketing and business acumen areas.
August 27, 2019- Read More