Changes are creating greater variance in the roles that marketing executives play in an organization. But while the digital economy is changing how we learn about customers and market opportunities and presenting new business models, marketing is still about providing customers with a better value proposition than competitors.
Far too many current and aspiring leaders tell us the financial “stuff” makes them queasy, uncomfortable, or worse. To help them make sense of this “stuff” and feel more confident, we take a unique approach.
We took a quick poll of our team to see what they are reading to further this year’s professional development goals. Whether you are a young professional or an executive, we know there is something on this list for you!
Linda Gorchels has served as a CPED instructor for the past 30 years teaching in the marketing and business acumen areas.
Frequently, execution weaknesses trace to the supporting elements in the sales ecosystem, not to the talent base. h, strategic analysis of the elements in a typical sales ecosystem. A focused effort on continuous improvement – with honest inputs from the sales people – will yield the kind of productive supporting environment sales professionals require to succeed.