New collaboration between Wisconsin School of Business Center for Professional & Executive Development and Ziplines Education empowers professionals at all career levels to stay relevant in today’s tech-driven world.
Marketing
Presenting Your Case: A Guide to Persuading Your Boss to Invest in Your Marketing Future
As a marketing leader, you need the skills and mindset to drive growth and success for your organization. Investing in your professional development through the Chief Marketing Officer Leadership Program results in positive ROI for your organization. It improves your engagement and performance, reduces turnover, enhances creativity, and develops you into a more effective marketing leader. The information in this guide can be used to convince your boss of the business case to invest in your marketing skills development.
Understanding Customer-Centricity in Retail
Customer-centricity is all about meeting your customers’ needs while staying true and authentic to your brand. What does that really mean for your retail organization, and how can you embed it into the fabric of your organization?
New CPED Program Helps Chief Marketing Officers Navigate the Digital Economy
Chief Marketing Officer Digital Leadership Program launching in June 2023.
Take a Strategic Approach to Evaluating Your Sales Ecosystem
Frequently, execution weaknesses trace to the supporting elements in the sales ecosystem, not to the talent base. h, strategic analysis of the elements in a typical sales ecosystem. A focused effort on continuous improvement – with honest inputs from the sales people – will yield the kind of productive supporting environment sales professionals require to succeed.