As a marketing leader, you need the skills and mindset to drive growth and success for your organization. Investing in your professional development through the Chief Marketing Officer Leadership Program results in positive ROI for your organization. It improves your engagement and performance, reduces turnover, enhances creativity, and develops you into a more effective marketing leader. The information in this guide can be used to convince your boss of the business case to invest in your marketing skills development.
Management
Presenting Your Case: A Guide to Persuading Your Boss That Transition to Executive Management is a Strategic Investment
Investing in your professional development through the Transition to Executive Management program results in positive ROI for your organization. It improves employee engagement and performance, reduces turnover, enhances creativity, and develops you into a more effective leader. This guide provides concrete benefits you can share with your boss to convince them about the return on investment they will see from investing in your professional development.
Rising to the C-Suite: Key Steps to Accelerate the Transition
Regardless of the C-Suite role, each leader who aspires to the C-Suite must be intentional with their plan of development, growth, and advancement. The first step in the approach is to build a development plan that includes building skills, experience, and relationships that will be critical success factors in the C-Suite.
21 Must-Read Books for Managers
There are several resources that will help you grow in your professional development. Some of the most accessible resources are books. We compiled this reading list to help get you started.
How Can Mindset Influence Your Leadership Style?
Mindset refers to your prevailing attitudes, beliefs, and perspectives about the world and yourself. It shapes how you interpret experiences, face challenges, and set goals. I’ve debated with colleagues whether mindset drives behaviors or whether behaviors drive mindset. As is sometimes the issue with these sorts of questions—especially questions that touch on the brain’s executive function—the only correct answer is that it depends. Are behavioral solutions sufficient to create and maintain a leadership style?
Impact Your Team in Seconds with Positive Microbehaviors
It takes only seconds to make or break a team member’s day. These brief interactions are called microbehaviors. Our microbehaviors have the potential to make an immediate and positive impact on someone else. Fine tuning your microbehaviors is not as heavy of a lift as you might think.
The Myth of Manager Vs Leader Is Harming Your Organization
In the business world there has been a myth that managers and leaders are fundamentally different. CPED Instructor Betsy Hagan challenges us to take these existing opinions and ideas and reframe them for today’s business environment. It’s time to reframe the juxtaposition of management vs leadership roles.
Customer Centricity Provides a Strategic Advantage
In today’s business landscape, customer centricity has become the cornerstone of successful organizations. By prioritizing the needs, preferences, and experiences of customers, businesses can build stronger relationships, foster loyalty, and gain a competitive edge.
Three Key Insights for Frontline Managers
Steve King’s Conversation with a Manager: Stories from the Frontline podcast uncovered many great stories and advice from experienced managers. But there were three lessons that really stuck out.
20 Management Podcasts for Leaders and Managers
Podcasts are a great resource for leaders and managers. They are convenient — you can listen to them almost anywhere at any time — and they are abundant — you can likely find at least one podcast on whatever topic you are interested in.