As a marketing leader, you need the skills and mindset to drive growth and success for your organization. Investing in your professional development through the Chief Marketing Officer Leadership Program results in positive ROI for your organization. It improves your engagement and performance, reduces turnover, enhances creativity, and develops you into a more effective marketing leader. The information in this guide can be used to convince your boss of the business case to invest in your marketing skills development.
CPED Marketing
Presenting Your Case: A Guide to Persuading Your Boss That Transition to Executive Management is a Strategic Investment
Investing in your professional development through the Transition to Executive Management program results in positive ROI for your organization. It improves employee engagement and performance, reduces turnover, enhances creativity, and develops you into a more effective leader. This guide provides concrete benefits you can share with your boss to convince them about the return on investment they will see from investing in your professional development.
Rising to the C-Suite: Key Steps to Accelerate the Transition
Regardless of the C-Suite role, each leader who aspires to the C-Suite must be intentional with their plan of development, growth, and advancement. The first step in the approach is to build a development plan that includes building skills, experience, and relationships that will be critical success factors in the C-Suite.
Mastering Emotional Intelligence: Strategies for Business Leaders
The ability to navigate emotions (yours and others’) effectively is a crucial skill for leaders. EI plays a pivotal role in your leadership effectiveness and team dynamics. Leaders with emotional intelligence are more likely to make good decisions, build strong relationships, and navigate challenges with resilience.
21 Must-Read Books for Managers
There are several resources that will help you grow in your professional development. Some of the most accessible resources are books. We compiled this reading list to help get you started.
Four Project Health Vital Signs More Important Than Budget
If you are a project sponsor or project manager, you know how important project schedules, budgets, and stakeholder satisfaction are for project success. But there are other, maybe more important, variables that are essential for monitoring a project’s health. The DICE framework helps you measure four variables that are statistically significant for project success or failure.
Strategies for Effective Continuous Improvement Rollout
In my role as Program Director, I’ve worked with many organizations looking for how to best roll out an effective continuous improvement program. There is no one right way because every organization is different. There are a few roadmaps that tend to create successful outcomes and satisfy the needs of many different organizations.
How Can Mindset Influence Your Leadership Style?
Mindset refers to your prevailing attitudes, beliefs, and perspectives about the world and yourself. It shapes how you interpret experiences, face challenges, and set goals. I’ve debated with colleagues whether mindset drives behaviors or whether behaviors drive mindset. As is sometimes the issue with these sorts of questions—especially questions that touch on the brain’s executive function—the only correct answer is that it depends. Are behavioral solutions sufficient to create and maintain a leadership style?
Transform Your Organization into a Beacon of Diversity and Equality
Organizations are recognizing the value of diversity and inclusion as key drivers of success. Inclusive leadership is emerging as a critical factor in creating a workplace that not only celebrates differences but also leans into them for innovation and growth.
Three Strategic Ways to Use Generative AI for Business Strategy
AI is a great tool for business. The longer your organization waits to understand and leverage AI as a tool, the further behind you may fall. How effectively your organization utilizes and integrates this tool is key.