As a marketing leader, you need the skills and mindset to drive growth and success for your organization. Investing in your professional development through the Chief Marketing Officer Leadership Program results in positive ROI for your organization. It improves your engagement and performance, reduces turnover, enhances creativity, and develops you into a more effective marketing leader. The information in this guide can be used to convince your boss of the business case to invest in your marketing skills development.
Professional Development
Presenting Your Case: A Guide to Persuading Your Boss That Transition to Executive Management is a Strategic Investment
Investing in your professional development through the Transition to Executive Management program results in positive ROI for your organization. It improves employee engagement and performance, reduces turnover, enhances creativity, and develops you into a more effective leader. This guide provides concrete benefits you can share with your boss to convince them about the return on investment they will see from investing in your professional development.
21 Must-Read Books for Managers
There are several resources that will help you grow in your professional development. Some of the most accessible resources are books. We compiled this reading list to help get you started.
A Journey of Growth: Q&A with a Continuous Improvement Champion
There’s no one-size-fits-all journey to professional success. Each career story is unique, shaped by diverse experiences. Matt Bartman has his own unique journey to share from his nontraditional path to leadership to the pivotal role of professional development, and CPED, in his career.
Investing in Oneself: The Transformative Benefits of Leadership, Career, and Executive Coaching
To thrive and succeed, professionals at all levels are turning to coaching as a powerful tool for personal and professional growth.
Why Mindset Matters in Leadership Development
Mindset refers to attitudes, beliefs, and values which shape one’s perceptions, behaviors, and decision-making. A leader’s mindset can separate a great leader from a good one and an effective leader from a struggling one.
Partnering with Higher Education to Upskill/Reskill Your Workforce
There are many reason you should choose to partner with higher education to address upskilling and reskilling needs. Some key reason include access to large talent ecosystems and subject matter experts, breadth and depth of knowledge, flexibility, and future focus.
Now is the Time to Focus on Upskilling and Reskilling Your Workforce
Business leaders, association leaders, and peer academic leaders need to collaborate on identifying, and filling, emerging skill gaps. This is your call to action.
Five Key Professional Skills to Enhance Your Career
Professional development is evolving from completing a course to a lifelong journey to learn and grow. Here are five professional skills that with a little extra focus and development can help enhance your career.
Plan Your Professional Development: Download Your Certificate Planning Guide
You want to invest in your professional development and achieve your goals without taking too much time away from work, but where do you get started? Professional Development Certificates allow you to expand your business skills without disrupting your workplace.